Gray & Green™: Starting A Business After 60

By Neil S. Siskind, Esq.
Owner & Pres., The Siskind Law & Consulting Firm

What do you have at the age of 60 or older that young entrepreneurs lack? You have approximately 40 years of adult-aged knowledge and life experience. This is particularly true where you are starting a business in the area of a prior long-term career. You may have a service that you want to offer that leverages off of your years of knowledge, or a product you have developed using such knowledge. Alternatively, you may want to start a business in an area that is just been a hobby or interest of yours, or a business you perceive as a fairly easy path to needed income. 

Even if the area of your new business draws on your expert knowledge, there will be aspects of the modern economy that may be entirely foreign to you, affecting your execution. Such areas include online marketing, website building, risk management, and even the work ethic and life-work expectations of younger employees and business associates. Today’s economy is different that the one you grew up in both economically and socially. Technologies, legalities and ideals have changed, and your handling of each properly is important to your success and professional gratification.

No matter your age, it will benefit you to form your business and its processes with the most efficient and accurate legal procedures. You should understand how to protect yourself as well as any intellectual property you develop. There are issue involved with signing contracts and hiring employees that you need to address upfront rather than risk legal and financial problems later. The economy is more litigious and technical than ever before.

When it comes to selecting products and method of distribution, the options are vast. Online and offline strategies need to be considered in order to compete with business that are using all methods available to them. You need to start off with a plan that avoids putting yourself at a disadvantage. Particularly when it comes to marketing, the digital age allows for more effective and targeted marketing, but you have to be engaged in and take advantage of those techniques- because your competitors are.

You should not be intimidated by these issues. If you have effective consulting and counsel, it can be made easy and even interesting. It can also be inexpensive.

The Siskind Law & Consulting Firm has a special understanding and empathetic attitude towards those that are Gray & Green™ . We recognize and respect how much life experience you bring to the table, and realize your concerns for where you are Green about some of today’s economy. We will hold your hand to get you in a financially, digitally competitive and legally secure position- and we will do it inexpensively. Just give The Siskind Law & Consulting Firm your trust and faith, and we will inexpensively turn you from Gray & Green™ to Gray all over- so to speak.

Gray & Green™  is a trademark of the Siskind Law & Consulting Firm- 1/20/2010