Far better it is to dare mighty things, to win glorious triumphs, even though checkered by failure, than to take rank with those poor spirits who neither enjoy much nor suffer much, because they live in the grey twilight that knows not victory nor defeat.
President Theodore Roosevelt

Teen and College Student Entrepreneurs

Dorm Launch™

Entrepreneurs, like you, present special issues. You are in high school or college and are starting a business to test a great idea, rather than from economic necessity. You bring a level of passion, invulnerability and energy that is unique. In this digital age, you have more of an advantage than people of your age have had in past generations since it is easier to get started and skills that young people have in the digital space are important.

What you lack is legal and business knowledge. While your idea is great and may be working, you need protection and guidance in the bigger picture so that your idea is not destroyed by legal exposure or poor strategizing needed to outsmart more experienced and better financed competitors. You don’t want to be ripped off, you don’t want to have undue tax and financial exposure, and you want to create the best products and joint venture relationships before someone else does.

Your financial resources and free time for your business are limited- and I understand that. With a Siskind Dorm Launch™ Membership, for a modest fee, I can ensure that you make the right decisions so that your creative work is protected and enhanced by your legal and business decisions. Your creativity and energy combined with my advice and experience can ensure your idea goes to the next level and beyond.

Boomer Entrepreneurs

Gray & Green™

You are over 60 and starting a new business. You are unique because you have a lifetime of experience that younger upstarts lack. You may want to start a business in an area where you have many years of experience-giving you an edge. Or you may want to start a business in a completely new area based on a hobby or interest or where you see an opportunity. You may have been placed in a financial situation where you need to start a business for the income.

While you may be Gray, having a lifetime of experience in general, or even in your chosen area of your new business, when it comes to forming and running a business you may be Green. On the one hand you don’t want to pay lawyers and consultants, but on the other hand, you know that doing things wrong is no answer at all. We are the compromise. For a modest fee you can become a Siskind Gray & Green™ Member and ask what you need to -when you need to. You may only have some questions now and then, and that is why I am here-to answer them. I can also give you bigger and better ideas and be your sounding board.

There are issues that need to be addressed in today’s economy that may be unfamiliar to you including intellectual property protection, website building, online marketing, and distribution options to name a few. I can help you with it all.

Let my legal and business mind be your guide in areas where you are Green- so you can focus on the areas where you are Gray.

Minority-Owned Businesses

Be Different™

Aren’t minority-owned businesses, African-Americans, Latino and woman owned, the same as any other businesses? Yes and no. Yes, in that anyone who goes to work, creates a great product or service and manages their operations is the same as anyone else. They need to execute or they will fail. But if you have something special on your side, you would be advised to use it as best you can it in this highly competitive economy.

Whatever your minority status, you want to consider targeting clients and customers that would be influenced by that status. For example, there are woman-owned financial service companies that focus their services on woman’s financial needs-which may be different than men’s financial needs. Niches are important in business and the ability to serve them is often based on innate qualities and not something one can just craft or carve-out. So if you have it-use it. Being an entrepreneur means being different, being bold, and being clever.

For Siskind Be Different™ Members, I can assist you in developing a marketing and branding plan and product scheme to execute your business based on your particular status. This can include online marketing strategies, licensing concepts, customer evaluations and trademark development, while providing the legal guidance that your business needs.

Call us today and get access to the affordable business and legal advice you need to be the best entrepreneur possible.